THE RECYCLE-SAVE CONCEPT
The concept of the operation aims for simplicity and virtue:
You save money by handing in your rope, while doing a good deed for the environment.
We take this rope into our recycling centre and re-use it to limit use of fossil raw materials. Millet assumes responsibility for the end-of-life of ropes sold on the market.
Millet’s aim in creating a principle of a virtuous circle was to contribute to alleviating three current problems, namely exhaustion of fossil and non-renewable reserves, waste production & associated pollution and energy shortage.